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EXAMPLE PACKAGE
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Google Ads Optimisation, SEO Strategy & Conversion Tracking Support
End-to-End Digital Campaign Optimisation brings together Google Ads, SEO-informed website improvements, conversion tracking and performance reporting to create a clearer, more strategic digital marketing system. My value comes from looking at the full customer journey: how people find you, what they click, where they land, what actions they take and whether those actions are being tracked properly; so your campaigns are not just running, but measurable, purposeful and aligned with real goals.
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OVERVIEW
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Example Project Overview
End-to-End Digital Campaign Optimisation
Google Ads
Account Audit
A detailed review of your Google Ads account to identify opportunities for improvement.
Audit areas include:
Campaign structure
Keyword quality
Ad group relevance
Match type usage
Negative keyword gaps
Search term performance
Ad copy strength
Landing page relevance
Location targeting
Device performance
Conversion tracking setup
Google Ad Grants compliance considerations
Outcome
A clear list of issues, opportunities and recommended next steps.
Google Ads
Campaign
Optimisation
Improving existing campaigns so they are more focused, relevant and aligned with business goals.
Optimisation work may include:
Restructuring campaigns by goal
Separating awareness, ticket sales, registrations and lead generation
Refining keyword lists
Adding negative keywords
Improving Responsive Search Ads
Updating sitelinks, callouts and structured snippets
Fixing broken or outdated URLs
Improving quality and relevance signals
Reviewing campaign settings and bidding strategy
Best for
Organisations that already have Google Ads running but are unsure whether the account is set up effectively.
Search Campaign
Setup
Creation of new Google Search campaigns based on keyword intent, audience behaviour and conversion goals.
Includes:
Campaign objective planning
Keyword research
Phrase and exact match keyword strategy
Ad group structure
Responsive Search Ad copywriting
Negative keyword planning
Landing page selection
Conversion goal alignment
Launch checklist
Best for
Organisations launching new campaigns for events, classes, ticket sales, enquiries or awareness.
SEO & Landing
Page Optimisation
Improving website pages so they better match what users are searching for and what ads are promising.
Includes:
SEO keyword recommendations
Page title suggestions
Meta description writing
Header structure recommendations
Landing page copy improvements
Call-to-action improvements
Local SEO recommendations
User journey review
Content gap analysis
Best for
Organisations that want better visibility and stronger landing pages for both paid and organic search.
Conversion
Tracking
Planning and supporting conversion tracking so campaign results are easier to measure.
Includes:
Google Ads conversion action setup
GA4 event and key event planning
Google Tag Manager setup guidance
Form submission tracking
Button click tracking
Page-view conversion tracking
Ticket purchase tracking planning
Registration completion tracking planning
Donation tracking planning
Conversion value recommendations
Best for
Organisations that need to know whether ads are leading to real actions, not just clicks.
Analytics &
Performance
Reporting
Turning campaign data into clear insights and recommendations.
Includes:
CTR, CPC and conversion rate analysis
Keyword performance review
Search term insights
Device and location performance analysis
Campaign comparison
Performance summaries
Insight slides
Client-friendly reporting
Next-step recommendations
Best for
Organisations that need clear, understandable reporting for internal teams, boards or stakeholders.
(
OVERVIEW
)
Example Project Overview
End-to-End Digital Campaign Optimisation
Google Ads
Account Audit
A detailed review of your Google Ads account to identify opportunities for improvement.
Audit areas include:
Campaign structure
Keyword quality
Ad group relevance
Match type usage
Negative keyword gaps
Search term performance
Ad copy strength
Landing page relevance
Location targeting
Device performance
Conversion tracking setup
Google Ad Grants compliance considerations
Outcome
A clear list of issues, opportunities and recommended next steps.
Google Ads
Campaign
Optimisation
Improving existing campaigns so they are more focused, relevant and aligned with business goals.
Optimisation work may include:
Restructuring campaigns by goal
Separating awareness, ticket sales, registrations and lead generation
Refining keyword lists
Adding negative keywords
Improving Responsive Search Ads
Updating sitelinks, callouts and structured snippets
Fixing broken or outdated URLs
Improving quality and relevance signals
Reviewing campaign settings and bidding strategy
Best for
Organisations that already have Google Ads running but are unsure whether the account is set up effectively.
Search Campaign
Setup
Creation of new Google Search campaigns based on keyword intent, audience behaviour and conversion goals.
Includes:
Campaign objective planning
Keyword research
Phrase and exact match keyword strategy
Ad group structure
Responsive Search Ad copywriting
Negative keyword planning
Landing page selection
Conversion goal alignment
Launch checklist
Best for
Organisations launching new campaigns for events, classes, ticket sales, enquiries or awareness.
SEO & Landing
Page Optimisation
Improving website pages so they better match what users are searching for and what ads are promising.
Includes:
SEO keyword recommendations
Page title suggestions
Meta description writing
Header structure recommendations
Landing page copy improvements
Call-to-action improvements
Local SEO recommendations
User journey review
Content gap analysis
Best for
Organisations that want better visibility and stronger landing pages for both paid and organic search.
Conversion
Tracking
Planning and supporting conversion tracking so campaign results are easier to measure.
Includes:
Google Ads conversion action setup
GA4 event and key event planning
Google Tag Manager setup guidance
Form submission tracking
Button click tracking
Page-view conversion tracking
Ticket purchase tracking planning
Registration completion tracking planning
Donation tracking planning
Conversion value recommendations
Best for
Organisations that need to know whether ads are leading to real actions, not just clicks.
Analytics &
Performance
Reporting
Turning campaign data into clear insights and recommendations.
Includes:
CTR, CPC and conversion rate analysis
Keyword performance review
Search term insights
Device and location performance analysis
Campaign comparison
Performance summaries
Insight slides
Client-friendly reporting
Next-step recommendations
Best for
Organisations that need clear, understandable reporting for internal teams, boards or stakeholders.
(
OVERVIEW
)
Example Project Overview
End-to-End Digital Campaign Optimisation
Google Ads
Account Audit
A detailed review of your Google Ads account to identify opportunities for improvement.
Audit areas include:
Campaign structure
Keyword quality
Ad group relevance
Match type usage
Negative keyword gaps
Search term performance
Ad copy strength
Landing page relevance
Location targeting
Device performance
Conversion tracking setup
Google Ad Grants compliance considerations
Outcome
A clear list of issues, opportunities and recommended next steps.
Google Ads
Campaign
Optimisation
Improving existing campaigns so they are more focused, relevant and aligned with business goals.
Optimisation work may include:
Restructuring campaigns by goal
Separating awareness, ticket sales, registrations and lead generation
Refining keyword lists
Adding negative keywords
Improving Responsive Search Ads
Updating sitelinks, callouts and structured snippets
Fixing broken or outdated URLs
Improving quality and relevance signals
Reviewing campaign settings and bidding strategy
Best for
Organisations that already have Google Ads running but are unsure whether the account is set up effectively.
Search Campaign
Setup
Creation of new Google Search campaigns based on keyword intent, audience behaviour and conversion goals.
Includes:
Campaign objective planning
Keyword research
Phrase and exact match keyword strategy
Ad group structure
Responsive Search Ad copywriting
Negative keyword planning
Landing page selection
Conversion goal alignment
Launch checklist
Best for
Organisations launching new campaigns for events, classes, ticket sales, enquiries or awareness.
SEO & Landing
Page Optimisation
Improving website pages so they better match what users are searching for and what ads are promising.
Includes:
SEO keyword recommendations
Page title suggestions
Meta description writing
Header structure recommendations
Landing page copy improvements
Call-to-action improvements
Local SEO recommendations
User journey review
Content gap analysis
Best for
Organisations that want better visibility and stronger landing pages for both paid and organic search.
Conversion
Tracking
Planning and supporting conversion tracking so campaign results are easier to measure.
Includes:
Google Ads conversion action setup
GA4 event and key event planning
Google Tag Manager setup guidance
Form submission tracking
Button click tracking
Page-view conversion tracking
Ticket purchase tracking planning
Registration completion tracking planning
Donation tracking planning
Conversion value recommendations
Best for
Organisations that need to know whether ads are leading to real actions, not just clicks.
Analytics &
Performance
Reporting
Turning campaign data into clear insights and recommendations.
Includes:
CTR, CPC and conversion rate analysis
Keyword performance review
Search term insights
Device and location performance analysis
Campaign comparison
Performance summaries
Insight slides
Client-friendly reporting
Next-step recommendations
Best for
Organisations that need clear, understandable reporting for internal teams, boards or stakeholders.
Ready to Make Your Marketing Clearer? Share what you are trying to improve and I will help identify the most useful next step.
Ready to Make Your Marketing Clearer? Share what you are trying to improve and I will help identify the most useful next step.